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E-SPORTS IN THE UAE MAKES YAS MARINA CIRCUIT ITS HOME

Recent partnership agreement with Power League Gaming (PLG) – the region’s leading eSports operator – means Yas Marina Circuit sits at the heart of the professional gaming scene in the Middle East

Yas Events Centre showcases major events and tournaments featuring FIFA, Battlefield, Call of Duty and League of Legends

Yas Marina Circuit and leading eSports operator Power League Gaming (PLG), have partnered up to host a series of major eSports events, with more planned to roll out in the next 12 months.

On Thursday 20th October, Yas Events Centre will open its doors for the regional launch of the long-anticipated and latest iteration of ‘Battlefield 1’ from Electronic Arts, with 32 gamers going head to head during an exclusive event.

The invite-only regional game launch will be live-streamed around the world on the official Electronic Arts YouTube channel, and is the latest high-profile gaming event to have taken place at Yas Events Centre, following the recent launch of EA Sports FIFA 17 and the Red Bull Player One tournament at the Circuit.

A rapidly expanding sector in the Middle East, the popularity of eSports is set to grow in the next few years, and thanks to its agreement with leading operator Power League Gaming to host professional Grand Slam tournaments during 2017 and beyond, Yas Marina Circuit will be the home of eSports in the region, cementing its position as ‘The Meeting Place of Champions’.

Next year, Yas Events Centre will play host to a number of high-profile gaming events. Among other scheduled activities, both Activision’s Call of Duty World League (CWL), EA Sports FIFA franchise and PLG Grand Slam events will be held at Yas Marina Circuit, further underlining the venue’s importance in the world of eSports and helping to develop talent in the region.

Yas Events Centre’s continual investment in excellence means it’s the ideal venue for hosting large-scale productions and technologically demanding events with more than 34,000 m2 of flexible, indoor meeting space as well as 200 acres of outdoor area. Its state-of-the-art infrastructure and advanced IT capability includes high-speed internet streaming and three giant ultra-high definition (UHD) screens that can display images in true ‘4K’ resolution.

Al Tareq Al Ameri, CEO of Yas Marina Circuit, said: "As the ‘Meeting place of Champions’ and the host of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, Yas Marina Circuit is delighted to be establishing itself as the home of e-Sports in the UAE.

“The spirit of eSports and gaming is a perfect fit with the Circuit’s brand and strategic vision, and the venue lends itself perfectly to the sport’s innovative broadcast and staging demands. Our partnership with Power League Gaming is our first step in this direction. The growth of the sport has been phenomenal and we’re proud to play host to the region’s best in the years to come.”

John Lacey, PLG Founder and Managing Director, added: “We have been here in the Middle East working with all the key players in the industry and community for some years. Our team has always been working on an evolving sport, in an evolving market where the expectations have never been as high as they are now. We are delighted to be partnering with Yas Marina Circuit to stage major professional championships and other world-class events as we develop the entire eSports ecosystem to the next level at this unique and iconic venue.” 

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