YAS MARINA CIRCUIT AND PIRELLI ANNOUNCE MULTI-YEAR PARTNERSHIP
The partnership deal will see all Yas Racing School and ADMM vehicles fitted exclusively with a range of high-performance Pirelli tyres, as well as a major Pirelli branding presence around the circuit
Yas Marina Circuit and Pirelli today jointly announced that the home of the 2016 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and the official Formula 1® tyre partner have signed a multi-year sponsorship agreement.
With immediate effect Pirelli has become the Official Tyre Supplier to Yas Racing School at Yas Marina Circuit, with the deal complementing Pirelli’s commitment to Formula 1®, which is due to expire by the end of 2019.
Pirelli will supply tyres for the 49 cars that make up Yas Marina Circuit’s extensive retail experience fleet used for the popular DriveYAS programme. DriveYAS is open to the public three days per week every Saturday, Tuesday and Thursday (reducing to Thursday and Saturday evenings in Ramadan).
The DriveYAS driver and passenger experiences on offer range from the popular Aston Martin Driving Experience, Mercedes AMG with the E63, CLS, and GTS experiences, Yas3000, Radical SST, Camaros for Drag Experiences, as well as the AMG Safety Car.
Almost 10,000 visitors per year undergo experiences at Yas Racing School, with a further 24,000 visiting the kart track.
The agreement also sees Pirelli rubber fitted to Abu Dhabi Motorsport Management’s fleet, consisting of 12 multipurpose Renaults, Nissan Pathfinders and X Terra, shuttle buses used for Venue Tours, water tankers and pick-up trucks, meaning that Pirelli will supply 1,500 tyres per year across more than 75 vehicles at the circuit.
In addition to the supply of tyres the famous Pirelli logo will be displayed in multiple high-profile locations around Yas Marina Circuit.
Al Tareq Al Ameri, CEO of Yas Marina Circuit, said: “We are delighted to have Pirelli on board and we look forward to building a successful partnership over time.
“We are aligned as regards the value we both place on safety, reliability and performance, these are elements that underpin both the Pirelli as well as the Yas Marina Circuit brand. The fit really couldn’t be better”.
“We are delighted that Yas Marina Circuit has selected us as its exclusive tyre supplier and racing school partner. We are confident that Yas Racing School’s experience fleet fitted with Pirelli tyres will provide the highest performance and the most enjoyment for its thousands of customers each year,” added Carlos Milani, General Manager Middle East & India for Pirelli.Back to news