FIRST ABU DHABI BANK NAMED OFFICIAL BANK OF FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX
First Abu Dhabi Bank (FAB) has been announced as the Official Bank of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.
Partnership will see Abu Dhabi’s leading bank supply trophies to 1st, 2nd and 3rd placed drivers and winning F1® team at the 2017 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.
FAB will have exclusive bank sponsorship and branding across Yas Marina Circuit for F1® season finale.
Yas Marina Circuit, Abu Dhabi, UAE November 01, 2017: First Abu Dhabi Bank (FAB) has been announced as the Official Bank of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX.
The exclusive two-year partnership will begin with the 2017 Formula 1 Etihad Airways Abu Dhabi Grand Prix at Yas Marina Circuit in November.
Drivers who finish the final race of the season in first, second and third position will be awarded with a trophy specially supplied by FAB as they take their place on the winners’ podium.
FAB will also provide the Constructors’ Trophy, which will be presented to this year’s winning F1® team, which has been specially designed to feature FAB’s ‘Arwal’ logo.
The partnership will also see First Abu Dhabi Bank exclusively supply and operate all 14 ATMs that will be used by 60,000 racegoers and special guests across the Circuit over the weekend.
In the deal, FAB will also enjoy exclusive bank category sponsorship, with its branding positioned around the track to give FAB the best exposure to F1® fans across the globe.
The public will be able to get the full FAB banking experience at a retail activation based in the F1® Fanzone during the biggest sporting and entertainment weekend of the year.
After signing the deal in an official ceremony at FAB’s headquarters in Abu Dhabi, Abdulhamid Saeed, Group Chief Executive Officer of FAB, said: “The FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX is without doubt one of the largest events on the regional sports calendar.
“As the UAE’s largest bank, we are deeply committed to supporting the emirate’s vision to be recognised as a leading global events destination and sports hub.
“We are very proud to be the Official Bank of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and to be playing a role in promoting Abu Dhabi and the UAE at home and aboard.”
Murray Barnett, F1® Director of Sponsorship and Commercial said: “We are delighted to welcome such a prestigious and well-known brand as the First Abu Dhabi Bank. They will sponsor the FORMULA 1 ETIHAD AIRWAYS FORMULA 1 GRAND PRIX, thus joining our growing F1® family of sponsors and partners.”
The partnership between Yas Marina Circuit and FAB underlines FAB’s ‘Growing Stronger’ ethos.
Al Tareq Al Ameri, CEO of Yas Marina Circuit, said: “We are delighted to announce First Abu Dhabi Bank as the official bank of the Abu Dhabi Grand Prix.
“This new partnership will help develop the all-round appeal of the Abu Dhabi Grand Prix in the UAE and the region as well as giving global, exclusive exposure to Abu Dhabi’s leading bank.
“Together, we are looking forward to a successful partnership and working closely with FAB to make the Abu Dhabi Grand Prix an incredible event for spectators in the grandstand and the many millions watching at home.”Back to news