THE CLIENT:

Abu Dhabi Government

THE EVENT:

To conceptualize, produce, build, activate and maintain a stand for TAMM, The Abu Dhabi Government new integrated service, offering all government and real estate services under one roof.

THE BRIEF:

• The stand at Yas Mall is a service center for the Abu Dhabi Government (ADG)
• The stand will shape how ADG delivers services to it’s customers
• The creative vision was to create a modular space with integrated tech to facilitate delightful interactions
• The long term vision is to provide one service centre to provide a two-way communication between citizens and Government
• To provide opportunities for people with enquiries to talk and learn or to complete Government processes via self-service booths
• The space will provide a footprint to ensure the concept stays top of mind
• Position the ADG brand as helpful and approachable

THE DELIVERY:

The unique stand in Yas Mall is designed to promote TAMM, Abu Dhabi Government's new integrated platform which will deliver a host of services to residents, tourists and visitors in the emirate.

TAMM will ultimately help the communicty with a whole range of advice, from finding a school, hospital or new home, to starting a business, and more.

The stand was designed to welcome and intrigue the community into entering the space and interacting with staff, with the aim of receiving suggestions from thought leaders, and comments about the ambitious project, showcasing the high-tech nature of the platform with virtual reality and the mobile vision.