ADSC ADMM Partnership

ABU DHABI MOTORSPORT MANAGEMENT AND ABU DHABI SPORTS COUNCIL DEEPEN RELATIONSHIP WITH AGREEMENTS SUPPORTING SPORT DEVELOPMENT IN ABU DHABI

ANNOUCEMENT OF A NEW SUPPORT AGREEMENT FOCUSING ON MOTORSPORT DEVELOPMENT AND THE EXTENSION OF A SUCCESSFUL PARTNERSHIP FOR HEALTH AND FITNESS COMMUNITIES IN ABU DHABI AND THE UAE

Yas Marina Circuit, Abu Dhabi, UAE, March 18, 2022: Abu Dhabi Motorsports Management (ADMM) and Abu Dhabi Sports Council (ADSC) today announced two agreements building on their long-standing relationship as leaders in the growth of motorsport and of health and fitness in the capital and United Arab Emirates.

The agreement will see ADMM and ADSC focus its co-operation and investment in the growth of motorsport as well as health and fitness communities in the UAE, bringing new major events to Abu Dhabi, as well as support in the development of grassroots and community initiatives held at the iconic Yas Marina Circuit.

Across motorsports, the new agreement will see Abu Dhabi Sports Council support Abu Dhabi Motorsport Management in developing its position as a leader in motorsport, developing new event and participation opportunities, as well as supporting the development of grassroots and community initiatives. In 2021, Yas Marina Circuit saw over 1,600 individuals and more than 60 teams competing across the year, across multiple disciplines including karting, drift, drag and circuit racing.

The agreement will support the development of these and new platforms in the future, to allow young Emirati and UAE resident motorsport drivers to access grassroots and competitive driving opportunities, helping grow and aid exciting young talent to move into and compete at the highest levels of motorsport, with the long-term ambition to see increased participation from local drivers across local, regional, and international motorsports.

The renewed agreement across health and fitness, sees ADSC continue its position as Presenting Partner, helping the growth and development of the Health and Fitness community throughout the UAE. The continued partnership will reinforce Yas Marina Circuit’s position as a hub for the Health and Fitness community in Abu Dhabi by supporting the ADNOC TrainYAS programme as well as ADNOC TrainYAS Ladies – both presented by Abu Dhabi Sports Council, providing a safe, supportive environment to exercise for all.

With the ongoing success in bringing strong engagement from the local community on Yas Island and across the capital, the new agreement, running through until 2023, will maintain its long-standing commitment to advancing the development of a healthier and more active population across the nation.

On the announcements of evolution in their partnership, Saif Al Noaimi, CEO of Abu Dhabi Motorsport Management said: “It is an important day as we celebrate the deepening of our relationship with Abu Dhabi Sports Council as we look to develop the growth of the Motorsport and Fitness communities here in the United Arab Emirates.”

“Our vision to develop the highest level of motorsport competition across all disciplines from circuit racing through to, drag, drift and karting in our nation and our capital of Abu Dhabi will be boosted with this new agreement. It will help build on our ongoing work and bring more motorsports events to the iconic Yas Marina Circuit, developing local participation opportunities across age groups and levels.”

“The existing partnership as Official Presenting Partner of TrainYAS and TrainYAS Ladies has seen great success in recent years, engaging with the local community on Yas Island and across Abu Dhabi through our ADNOC TrainYas; this has evolved further with our ADNOC TrainYAS Ladies Presented by Abu Dhabi Sports Council, as we encourage people of all ages and stages in life to exercise in a safe, supportive environment.”

“We look forward to continuing to bring the highest standards to support our local motorsport and fitness communities in the UAE in partnership with Abu Dhabi Sports Council in the years to come.”

His Excellency, Aref Al Awani, General Secretary of Abu Dhabi Sports Council added: “Signing these agreements with Abu Dhabi Motorsport Management is a moment of great pride as we continue to support the growth of our nation as an innovative leader in local, regional and International Motorsport.”

“We have seen strong growth in the participation levels across local motorsports from our young Emirati drivers from karting through to Formula 3, and it is our ambition over the coming years to see exciting, young and local talent compete at the highest levels of international motorsport.”

“The ongoing work to bring innovative, new health and fitness activities to the city through the TrainYas and TrainYas Ladies have also seen great progress, and we are honored to play a part in the positive advancement of the health of the UAE population. We thank Abu Dhabi Motorsport Management for their efforts in advancing the growth of local motorsport and fitness communities in the UAE and are proud to continue as a key partner and collaborator over the coming years.”

The agreements will see Abu Dhabi Sports Council support Abu Dhabi Motorsport Management with key funding and commitment across its motorsport division and fitness activities over the coming years, ensuring the development of high-level, safe, and welcoming environments for all to pursue their goals and further advance the UAE as a leader in world sport.

For more information on the ongoing partnership between Abu Dhabi Motorsport Management and Abu Dhabi Sports Council, please visit: https://www.yasmarinacircuit.com/ 

ENDS



ABOUT ADMM

Abu Dhabi Motorsports Management (ADMM), with its head office at Yas Marina Circuit, Yas Island, has created unique, world class experiences across Abu Dhabi since 2009.

ADMM have promoted and delivered globally significant events, the Formula 1 Etihad Airways Grand Prix, alongside over 400 events a year across motorsports, health and fitness, entertainment and major corporate conferences. The company also delivers a significant programme of motorsport retail experiences for business and consumer audiences at Yas Marina Circuit across the year. This combined experience means that ADMM has a region-leading team with expertise in event marketing, communications, promotions and project management.

Such talent firmly positions ADMM as a leader in sports management. The company is now seeking to diversify into activities and strategic ventures beyond Yas Marina Circuit in order to build towards a broader long-term vision aligned with its partners and stakeholders in Abu Dhabi.

ABOUT YAS MARINA CIRCUIT

Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment multi-purpose venue. Located on Yas Island, Abu Dhabi, the circuit is home to the annual FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and much more. In addition to the extensive year-round program of professional and grassroots motorsport events and experiences including Drag and Yas Track Nights, the circuit has emerged as a thriving hub for entertainment and community events in the UAE.

Yas Marina Circuit is also a champion of sustainability in motorsports, receiving the Three-Star Environmental Certification from the FIA, the governing body’s highest recognition of sustainability. The award is an acknowledgement of the circuit’s long-standing commitment to environmental management with the objective of standing with Formula One in becoming Net-Zero Carbon by 2030.

As the region’s most technologically advanced facility, the circuit is also a leading MICE venue, regularly hosting a diverse range of corporate meetings, conferences and events. Whether you want to experience the thrill of karting at our Kartzone, driving an Aston Martin GT4 at over 200km/hour on an F1 circuit, work towards your racing license at the Yas Racing School, get fit at TrainYas, participate in one of our many sporting events, or simply catch up with friends at Yas Central, Yas Marina Circuit truly is The Meeting Place of Champions.