ABU DHABI MOTORSPORTS MANAGEMENT ANNOUNCES OFFICIAL RETAIL PARTNERSHIP WITH GLOBAL SPORTWEAR BRAND, CASTORE
The partnership agreement will see Castore Sportswear serve as the Official Apparel Partner to Abu Dhabi Motorsports Management (ADMM) – as well as providing apparel to the award winning motorsports event team at Yas Marina Circuit from 2023
Yas Marina Circuit, Abu Dhabi, UAE, xx November, 2022: Abu Dhabi Motorsports Management has today announced an official agreement with leading sportswear brand, Castore to become the official apparel partner to ADMM.
Starting from 2023, the British sportswear brand also becomes the leading retail and merchandise partner to Yas Marina Circuit, and has already built an established presence within global motorsports that includes ongoing apparel partnerships with McLaren and Oracle Red Bull Racing, and its new agreement in place with the iconic Silverstone circuit in the UK.
The innovative new sportswear brand was founded in 2015 by brothers Tom and Phil Beahon under the tagline ‘Better Never Stops’, making it the perfect retail partner for Yas Marina Circuit – ‘The Meeting Place of Champions’.
Castore holds a relentless commitment to product excellence, and has made significant strides on the global sportswear market, signing major partnerships with major international sporting figures including Andy Murray and Owen Farrell, while continuing its growth into motorsports through ongoing partnerships with McLaren and Oracle Red Bull Racing as well as the illustrious 24Hrs of Le Mans race and the historic Silverstone circuit.
As part of the official agreement with Abu Dhabi Motorsports Management, Castore will also become the official staff apparel provider at Yas Marina Circuit for the Abu Dhabi Grand Prix in 2023, with Castore’s brand imagery featuring prominently at key locations across the circuit including Yas Central and Yas HQ. As part of the deal, Castore products will also be on sale across the Circuit’s sales channels, with Yas Marina Circuit co-branded apparel available to buy online in 2023.
Steven Umfreville, Executive Director Commercial, Abu Dhabi Motorsports Management, said: “We are delighted to announce our agreement with leading sportswear brand, Castore to become the official apparel partner to ADMM and the official retail partner to Yas Marina Circuit here on Yas Island.”
“We have witnessed the incredible growth that Castore has made since its recent beginnings, with the brand now present both within our motorsport community but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wearing the now iconic Castore logo and growing together as global leaders over the coming years.”
Rich Brooks, Brand Director of Automotive & Motorsports, Castore said: “Becoming the official apparel partner for the Yas Marina Circuit is an incredible expansion for the Castore brand, with both partners offering unique and premium products and experiences. As we strengthen our routes in the world of motorsports, we have always recognised the synergies with the Yas Marina Circuit family, bringing our innovation to their motorsports excellence. This is a brilliant step forward for us and we are incredibly excited to develop this partnership”
With the countdown to this year’s F1 season finale race at Yas Marina Circuit well underway, motorsports fans can find more information about all the activities to come at https://www.yasmarinacircuit.com/en/
ENDS
ABOUT ADMM
Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment have created unique, world class experiences across the UAE since 2009 with a region-leading team with expertise in event marketing, communications, promotions and delivery.
In collaboration with their partners they have promoted and delivered globally significant events across the UAE, including the Formula 1 Etihad Airways Grand Prix and Yasalam After-Race Concerts. They deliver over 400 events a year across sport, culture, leisure, motorsports, health and fitness, entertainment and major corporate conferences. ADMM also delivers a significant programme of experiences for business and consumer audiences at Yas Marina Circuit across the year.
Such talent and experience firmly positions ADMM and Flash Entertainment as regional leaders in event management and promotion.
ABOUT YAS MARINA CIRCUIT
Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment multi-purpose venue. Located on Yas Island, Abu Dhabi, the circuit is home to the annual FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and much more. In addition to the extensive year-round program of professional and grassroots motorsport events and experiences including Drag and Yas Track Nights, the circuit has emerged as a thriving hub for entertainment and community events in the UAE.
Yas Marina Circuit is also a champion of sustainability in motorsports, receiving the Three-Star Environmental Certification from the FIA, the governing body’s highest recognition of sustainability. The award is an acknowledgement of the circuit’s long-standing commitment to environmental management with the objective of standing with Formula One in becoming Net-Zero Carbon by 2030.
As the region’s most technologically advanced facility, the circuit is also a leading MICE venue, regularly hosting a diverse range of corporate meetings, conferences and events. Whether you want to experience the thrill of karting at our Kartzone, driving an Aston Martin GT4 at over 200km/hour on an F1 circuit, work towards your racing license at the Yas Racing School, get fit at TrainYas, participate in one of our many sporting events, or simply catch up with friends at Yas Central, Yas Marina Circuit truly is The Meeting Place of Champions.
ABOUT CASTORE
Founded in Liverpool, England, by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason- to make athletes better. Our ethos is built upon the philosophy of Better Never Stops, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world, for athletes who demand the very best. Designed with passion for innovation, with specialist features to help optimise athletic performance in all conditions.”